Our
Story.
New Level Boxing was born from a simple belief: combat sports deserved a luxury brand worthy of its champions. Founded in 2023 by Steve Jimenez in Butte, Montana — we set out to build the Louis Vuitton of boxing gear.
Steve Jimenez
Steve Jimenez grew up in Butte, Montana — a city forged in copper mines and hard work, where excellence isn't talked about, it's built. When he looked at the boxing gear market, he saw a gap that no one had the courage to fill: a true luxury brand for combat sports.
In 2023, he founded New Level Boxing Gear & Apparel LLC with a clear mission — create gear worthy of champions. Not mass-produced. Not compromised. Handcrafted Buffalo leather, aerospace-engineered foam, and designer-level aesthetics that stand alongside the greatest fashion houses in the world.
Three years in, NLB gear is worn by BKFC champions, trained in at the Mayweather Boxing Gym, and recognized by fighters who know the difference between good and exceptional.
This is just the beginning.
"We didn't come to compete. We came to set a new standard."
The NLB Code
Uncompromising Craft
Every piece is handcrafted with full-grain Buffalo leather, aerospace-engineered foam, and military-grade hardware. We don't cut corners. Champions don't either.
Luxury Without Apology
We are the Louis Vuitton of boxing gear. That's not a metaphor — it's a standard. Every stitch, every colorway, every detail is designed to signal excellence.
Built for Fighters
Luxury means nothing if it doesn't perform. NLB gear is tested in real gyms, by real champions, under real pressure. Beautiful and battle-ready.
Born in Montana
Butte, Montana is a city that built America. Hard-working, no-nonsense, proud. That spirit lives in every NLB product — crafted with the grit of the American West.
Official Merchandise Manufacturer
New Level Boxing is the official merchandise manufacturer for some of the most exciting combat sports organizations in the world.
From Butte to the World
The Beginning
Steve Jimenez founded New Level Boxing Gear & Apparel LLC in Butte, Montana — driven by one conviction: the combat sports world deserved a luxury brand. Not just gear. A statement.
The First Collection
The debut line launched with handcrafted Buffalo leather boxing gloves and custom tracksuits. Word spread fast. Fighters who tried NLB gear didn't go back.
Christine Ferea Joins
6x BKFC Champion Christine "The Misfit" Ferea became the face of NLB — exclusively training and competing in New Level Boxing gear. The Queen of Violence chose NLB.
The Pearl Heritage Line
The Tuft Quilted Buffalo Leather Pearl Heritage bag collection launched — nine colorways, each a wearable work of art. $699.99 each. Sold to champions.
Official Manufacturer — Celebrity Boxing & XRUMBLE
NLB was named the Official Merchandise Manufacturer for Celebrity Boxing, XRUMBLE Boxing, XRUMBLE Fighting Championships, and XRUMBLE SMACK Fighting — cementing NLB's place as the premier combat sports brand.
Mayweather & Beyond
NLB gear entered the Mayweather Boxing Gym. Austin Trout, WBA Super Welterweight Champion, added NLB to his training arsenal. The brand was no longer a secret.
The World Stage
New Level Boxing is now the luxury standard in combat sports. From Butte, Montana to the world — Est. MMXXIII.
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